Tuesday, January 27, 2009

White Sox-Obama cap

In another example of the all-encompassing Obama brand, the Chicago White Sox have made a baseball cap with Obama campaign insignias and are aiming to release the cap to the public by spring training. Proceeds will go to local charities, but the baseball organization needs Obama's approval before they can start selling it. Interesting quote:
While team officials said there is not a concern about upsetting conservative-leaning White Sox fans, pointing to baseball’s historic role as a political unifier, they are aiming to draw a careful line about how much they do in connection with the president.

“We don’t want to be overly opportunistic and exploit this,” [White Sox Vice President and Chief Marketing Officer, Brooks] Boyer said.

Just mildly opportunistic and exploitative.

(h/t Huffington Post)


Darren Staley said...

Charity or not, I think this is a horrible idea and hope the Obama camp doesn't go along. It cheapens the office.

What's next, the Obama Pepsi, the Staples WHite House, the Outback Steakhouse Lincoln Bedroom?

Katie said...

I agree with Darren. It cheapens the office.

During the campaign it would have been an interesting tie-in (especially considering the overflow of Obama-themed bootleg merchandise readily available), but now that he's in the seat... a show of dignity would be nice.

Pat Carr said...

I don't know. I think I would like one. It sounds like a fun idea and this is the hometown team he supports.

Katie said...

Not so fast, Pat! :-)

From what I understand, Obama has been intentionally vague about which Chicago team he supports. Of course, if you ask anyone on the South Side, they'll tell you he's a Sox fan.

Personally, I think he should forego the Windy City teams and side with the Brew Crew. We could use some love in Milwaukee. :-)