Some Democrats are trying to tie Republicanism to Rush Limbaugh in order to paint the party as fringe and desirous of an Obama failure. On the other hand, the Obama administration is playing hardball with bipartinsanship, trying to bring Republicans to the table in times of crisis to help create common sense, practical solutions to our nation's problems. A duality is then created, either Republicans can work together with Obama or side with Limbaugh. For example, remember Obama telling the GOP leadership that they can't listen to Rush and get things done? Well, apparently the strategy is working.
We've heard these individual messaging schemes play out in the media; it's no secret. But, that's how they interact.