Using the economic crisis as an advantageous, yet painful, metaphor to launch your biblically-inspired hotel:[Hong Kong]'s three billionaire Kwok brothers have just the answer for the rising waters threatening the global economy: the world's first life-size replica of Noah's ark, built to biblical specifications off the coast of this recession-struck Chinese financial center.(h/t RNS Blog)The message in its 450-foot-long hull, its rooftop luxury hotel and 67 pairs of fiberglass animals: "The financial tsunami will be over," says Spencer Lu, the Kwoks' project director at Noah's Ark, which is opening soon.
The land-bound ark wasn't built in response to the current global turmoil; it has been in the planning for 17 years. But the financial storm provides a nice marketing hook for the Kwoks' ambitious project, which will probably need to lure visitors from beyond Hong Kong's city limits to be an economic success.
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